Bailey Burke
Marketing Coordinator
- Role
- Marketing Coordinator at American Concrete Pipe Association
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
Experience
Marketing Coordinator
American Concrete Pipe Association
May 2025 — Present · Dallas, TX, US
The American Concrete Pipe Association is a national trade organization supporting the concrete pipe industry through advocacy, education, and innovation- Manage and execute ACPA’s digital marketing, content, and communications, supporting industry education, advocacy, and member engagement across multiple platforms- Manage HubSpot CRM and CMS, overseeing email marketing, contact segmentation, automated workflows, and website updates across multiple sites- Lead email marketing efforts, including newsletters, segmented campaigns, event promotions, and performance optimization- Own social media strategy and execution, including content creation, scheduling, engagement, and competitive monitoring- Develop and maintain editorial calendars to align marketing initiatives across email, web, and social channels- Manage website content and updates across HubSpot and WordPress, ensuring brand consistency and up-to-date messaging- Support and market national events and initiatives including Pipe School, Safety Month, Concrete Pipe Week, and the Annual Business Meeting- Partner with internal teams, committees, and designers to translate technical industry content into clear, compelling marketing materials
Education
Colorado State University
Bachelor of Science - BS, Business Administration Concentration in Marketing
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