Bahtiyar Can
Field Marketing Manager Dach @Celonis
Signup · Get unlimited contacts
WORK HISTORY
Field Marketing Manager Dach @Celonis
Results-driven Field Marketing Manager leading demand generation strategies and execution in DACH. Orchestrates regional programs, industry campaigns, and account-based marketing initiatives to drive pipeline coverage and support sales objectives- Develops and implements comprehensive demand generation plans, collaborating closely with regional sales leaders and stakeholders to align with business goals and drive execution across multiple contributors- Executes field marketing activities as part of the demand generation plan, leveraging global persona and industry campaigns while devising localized initiatives for a multi-channel marketing strategy encompassing events, round tables, webinars, account-based marketing, partner marketing, email campaigns, third-party partnerships, customer and community marketing, and reference marketing- Collaborates with regional partner managers to leverage the partner ecosystem, increasing awareness in local markets, driving partner-sourced pipeline, and facilitating adoption of partner campaign toolkits- Works closely with the global digital marketing team to execute campaigns via digital channels, ensuring effective integration of email and LinkedIn marketing, and aligns with global programs to deliver region-specific and industry-focused variations of global campaigns- Manages regional field marketing spend and budget, continuously assessing campaign effectiveness and ROI, and drives demand generation reporting using marketing analytics to inform strategic decisions and achieve industry-specific targets- Supports planning and execution of flagship events in collaboration with the global events team, accelerating opportunities, generating new pipeline, and nurturing existing customer relationships.
EDUCATION
Royal Holloway, University of London
BSc, Business Management, Marketing
Munich International School e.V.
International Baccalaureate Bi-Lingual Diploma
SKILLS
ABOUT BAHTIYAR CAN
Marketing professional with 20+ years of experience in B2B strategy, working with global…
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.