Baha Shaban
Head of Marketing, Energy & Infrastructure, Mea @Borouge
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WORK HISTORY
Head of Marketing, Energy & Infrastructure, Mea @Borouge
Spearheading regional marketing and commercial strategy for Borouge’s Energy & Infrastructure business across the Middle East & Africa. I lead cross-functional teams with full P&L responsibility, driving innovation, sustainability, and profitable growth at both product and application levels.Key Achievements & Focus Areas: • Delivered over 700 KT of energy and infrastructure business in 2024, contributing significantly to regional profitability. • Developed and implemented sustainable market strategies aligned with Borouge’s circular economy and decarbonization goals. • Drove innovation in application development, enabling infrastructure solutions that support long-term resilience and efficiency. • Centralized and optimized marketing efforts, accelerating go-to-market execution and customer engagement across MEA. • Built and led agile, high-performing teams to support expansion into emerging markets and respond to evolving energy demands.I thrive on transforming market insight into actionable strategy—delivering business growth while championing sustainability and future-ready infrastructure solutions.
EDUCATION
Sullivan University
Master of Business Administration , Business Leadrship & Conflict Resolution
IMD
Building Business Sustainability
INSEAD
Blue Ocean Strategy Leadership Program
University of Louisville
Bachelor of Business Administration , Emphisis in Marketing & Marketing Management
SKILLS
ABOUT BAHA SHABAN
Accomplished sales and marketing leader with over 18 years of experience in the global petrochemical and energy & Infrastructure sectors, including a distinguished tenure at Borouge (a joint venture of ADNOC and Borealis). Proven track record in driving strategic growth, leading greenfield initiatives, and managing complex sales operations across the globe.
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