Baha Shaban
Head Of Marketing, Energy & Infrastructure, MEA at Borouge, a JV of ADNOC & BOREALIS
- Role
- Head of Marketing, Energy & Infrastructure, Mea at Borouge
- Location
- Irvine, CA, US
- LinkedIn followers
- 500 followers
About Baha Shaban
Accomplished sales and marketing leader with over 18 years of experience in the global petrochemical and energy & Infrastructure sectors, including a distinguished tenure at Borouge (a joint venture of ADNOC and Borealis). Proven track record in driving strategic growth, leading greenfield initiatives, and managing complex sales operations across the globe.
Experience
Head of Marketing, Energy & Infrastructure, Mea
Jan 2021 — Present
Spearheading regional marketing and commercial strategy for Borouge’s Energy & Infrastructure business across the Middle East & Africa. I lead cross-functional teams with full P&L responsibility, driving innovation, sustainability, and profitable growth at both product and application levels.Key Achievements & Focus Areas: • Delivered over 700 KT of energy and infrastructure business in 2024, contributing significantly to regional profitability. • Developed and implemented sustainable market strategies aligned with Borouge’s circular economy and decarbonization goals. • Drove innovation in application development, enabling infrastructure solutions that support long-term resilience and efficiency. • Centralized and optimized marketing efforts, accelerating go-to-market execution and customer engagement across MEA. • Built and led agile, high-performing teams to support expansion into emerging markets and respond to evolving energy demands.I thrive on transforming market insight into actionable strategy—delivering business growth while championing sustainability and future-ready infrastructure solutions.
Education
Sullivan University
Master of Business Administration , Business Leadrship & Conflict Resolution
2004 — 2006
IMD
Building Business Sustainability
2017 — 2017
INSEAD
Blue Ocean Strategy Leadership Program
2014 — 2014
University of Louisville
Bachelor of Business Administration , Emphisis in Marketing & Marketing Management
2000 — 2005
Skills
- Polymers
- Key Account Management
- Plastics
- Thermoplastics
- Product Development
- Resin
- Manufacturing
- Adhesives
- Additives
- Extrusion
- Market Development
- Chemical Engineering
- Coatings
- Process Engineering
- Injection Molding
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