Badri Krishna Thatha
Performance Marketing | Digital Marketing | SEM | SMM | Affiliate Marketing | Marketing Automation | Analytics
- Role
- Performance Manager at Markify Digital
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Badri Krishna Thatha
I oversee and optimize digital performance campaigns for clients across various industries and channels, with an average monthly spend of $300k. I work with cross-functional teams to deliver projects within the stipulated time and budget, while ensuring optimum client satisfaction and retention.I have over 6+ years of experience in digital marketing, with expertise in search engine and social media marketing, and analytics. I have developed and executed multi-platform advertising strategies for B2B and B2C customers, using tools such as Google AdWords, Microsoft Advertising, Facebook Ad Manager, LinkedIn Campaign Manager, TikTok Ads, Twitter Ads, and Native advertising platforms. I have also contributed to increasing the user retention rate, lead flow, and ROI for various campaigns, using key performance indicators and marketing metrics to assess and improve performance.I hold an MBA degree in Operations Management and Supervision from Alliance Business School, where I also completed a project management certification. I am proficient in SAS and Microsoft Office, and have obtained multiple certifications in these domains. I am passionate about learning new skills and technologies, and staying updated with the latest trends and best practices in digital marketing. I am also fluent in English, Hindi, and Telugu.
Experience
Performance Manager
May 2025 — Present
Education
Alliance School of Business
Master of Business Administration (MBA), Operations Management and Supervision, Project management certification
2013 — 2015
Alliance Business School
Master of Business Administration - MBA, Operations Management and Supervision
Sree Vidyanikethan Engineering College
B.Tech, Information Technology
2008 — 2012
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