Baden Ireland
Senior Manager, Team Lead - Consumer and Market Intelligence @The Hershey Company
Toronto, ON, CA
EMAILS
MOBILE NUMBERS
+91 *********19
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WORK HISTORY
Jun 2023 — Present
Senior Manager, Team Lead - Consumer and Market Intelligence @The Hershey Company
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CA
EDUCATION
2002 — 2004
McMaster University
MBA, Marketing, Minor in Finance
1998 — 2002
Harvard University
AB, History
SKILLS
Ac NielsenFmcgCategorizationBusiness PlanningCustomer InsightSpectraNielsenMarketing StrategyIriGrocerySegmentationShopper MarketingTrade MarketingConsumer Products
ABOUT BADEN IRELAND
Driven award-winning marketing leader with a demonstrated history of success at tier 1 Consumer Packaged Goods companies. Skilled in marketing strategy, commercialization, consumer/shopper/category insights, advertising development and P&L management.A passionate cross-functional project leader and teambuilder rooted in my background as a division 1 varsity rower at Harvard.
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