Babu K.

About Babu K.

I have overall 3+ years Experience in:Working with Google Analytics and Google Tag Manager for implementing custom tracking implementation. Knowledge on implementation Google Analytics, Google Tag Manager and Looker Studio for websites. Motivated, teamwork oriented and cheerful personality with strong communication, analytical, organizational, and relationship management skills. Knowledge on implementation of tagging, custom dimensions & metrics, Data Layer, views, filters & analytics dashboards. Knowledge on UTM parameters, Campaign Manager, Social Media Marketing. To understand the business requirements for Google Analytics implementation from the client. Develop and deploy web Analytics tag for websites for tracking and user behaviour. Working on JIRA tool implementing tickets assigned by stakeholders. Validate and debug implementation using debugging tools and follow up to resolve issues. Participate in scrum calls and update the daily status with all the stakeholders. Participate in Backlog refinement meetings with all the stakeholders to discuss and decide the tasks based on the priority and criticality. Validated HCP data capture, consent, and engagement flow across SFMC, Veeva CRM, and AIM-XR through UAT testing. Provided affiliate support, conducted unit testing, SIT testing, UAT testing and resolved data issues in collaboration with dev teams. Troubleshot data mismatches, optimized tracking implementations, and ensured consistent analytics across multiple environments (DEV, TEST, PROD).

Experience

1. Analytics Developer

   Cognizant

   Jan 2023 — Present · Coimbatore, IN

   Results-driven Web Analytics & Tag Management Specialist with expertise in Google Analytics (GA4), Google Tag Manager (GTM), Looker Studio, and Adobe Analytics & Launch. Adept at designing and deploying custom tracking implementations, optimizing digital analytics strategies, and providing actionable insights to stakeholders.Core Competencies:GA4 & GTM / Tealium Implementation – Custom tracking, tagging, Data Layer, and debugging.CDP - Tealium AudienceStream Implementation.Adobe & Google Analytics – Reporting, dashboards, and performance insights.Campaign & Social Media Analytics – UTM tracking, campaign optimization.JIRA/Confluence & Agile – Task management, backlog refinement, stakeholder collaboration.

Education

• Hindusthan College of Engineering and Technology

  Bachelor of Engineering - BE

  2019 — 2022

• P A Polytechnic College, Pollachi

  Diploma of Education

  2016 — 2019