Babu Bernad
AstraZeneca - Regional Business Manager - South & West Region/ Key Accounts Management/ Market Access/ Strategic Planning/ New Product Inclusion National in Central RC\'s
- Role
- Regional Business Manager at AstraZeneca
- Location
- Chennai, TN, IN
- LinkedIn followers
- 500 followers
About Babu Bernad
A result-oriented leader with 22 years of pharmaceutical expertise, known for turning…
Experience
Regional Business Manager
Jun 2017 — Present · Chennai, IN
Led initiatives for formulary inclusion, data analysis, and effective supply chain management to ensure compliance and drive business growth. Managed a team of 6 managers, 2 state access managers, and 10 third-party members. Oversaw complete business operations, including profitability, forecasting monthly/annual sales targets, and ensuring timely execution Developed and implemented strategies to boost business volumes and effectively promote products in targeted segments Identified and developed new revenue streams while maintaining strong relationships with key stakeholders (Government/Corporate/Hospitals). Formulated and executed sales strategies to achieve periodical targets, optimizing primary and secondary sales revenue Recommended changes to sales roles, coverage models, and team structures to maximize productivity and efficiency Devised turnaround strategies for underperforming markets, capturing significant market share Enhanced revenue margins through sales process restructuring and improved operational efficiency. Ensured 100% adherence to organizational compliance policies without deviations. Built a capable team of 15 professionals tomanage government business effectively.
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