Babs Peterson
Senior Product Manager | User-Centric Product Development, Customer Lifetime Value, Creator Tools
- Role
- Senior Product Manager at Aligned
- Location
- Woodstock, NY, US
- LinkedIn followers
- 500 followers
About Babs Peterson
Senior Product Manager with 8+ years of experience developing membership models (WeWork On Demand, Dorsia Paid) and building products that users can\'t live without to increase retention and boost lifetime value. I started on the Community Management Team at WeWork in 2015 and transitioned from being a power user of our internal proprietary software to leading the product team. I lean on user obsession and empathy to guide the product development process. Skills: Product Management & Strategy, User Experience, User Interviews & Usability Testing, Data Driven Product Design, Company & Team Culture, Design Thinking, Creative Writing, Growth & Marketing
Experience
Senior Product Manager
Sep 2025 — Present
Aligned commits to working alongside mission-driven companies to scale offerings, bring new products to market, and accelerate the development of meaningful software through our Squads-as-Service approach.Specialties: Product Development, Mobile & Web Apps, Product Design, Product Strategy, Startups, Venture Funding, AI, and Innovationhttps://aligned.team/
Education
DIS - Study Abroad
Graphic Design
2013 — 2013
Bucknell University
Integrated Marketing and Design
2011 — 2015
WeWork Learn
Lean Agile with Scrum
2019 — 2019
General Assembly
SQL Bootcamp
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