Bruce Abramson

About Bruce Abramson

Accomplished sales and marketing executive with broad brand and consumer product experience in several classes of trade including Eyewear, Fragrance, Wholesale, Specialty Retail, Department Stores, Mass, Grocery and Office. Consistently driving year-over-year sales growth through unique sell-in/sell-out initiatives, key account focus and mentoring new talent. Proven ability to sell new and existing brands in numerous business channels including independent, big-box retailers, specialty retail and buying groups. Excelling at partnering across core business operations to significantly increase the company’s footprint, expand market share and generate sustainable revenue and margin gains. A team builder with strong P&L and general management skills. Specialties:• Sales Leadership & Planning• Strategic Account Management• Competitive Analysis• Brand Management• Merchandising• Consumer Insights• Positioning & Pricing• Finance• Retail Marketing & Store Operations

Experience

1. Associate Vice President - North America

   Safilo

   Jul 2019 — Present · Secaucus, NJ, US

   Responsible for all Key and Strategic Accounts for North America totaling doors and $50M+ in sales volume including Costco, Sam\'s Club, BJs, Walmart, National Vision, Kaiser Permanente, Visionworks, Fielmann USA, Acuity Eye Group, Eye Care Partners, Now Optics, New Look, FYI Doctors and Loblaw- Recently tasked with leading new business development for eyewear expansion in additional channels of distribution- Oversee the selection of brand and SKUs for the Key and Strategic Account channel of distribution. Work with Global Brand Team to deliver exceptional SKU offering for such brands, Boss, Carolina Herrera, Carrera, David Beckham, Kate Spade, Marc Jacobs, Tommy Hilfiger and Under Armour- Review assortment plans to ensure stock levels meet client needs and customize planograms to deliver high fulfillment service levels- Manage a team of 13 people- Member of Executive Leadership Global Team

Education

• Fashion Institute of Technology

  MPS

• Fordham Gabelli School of Business

  MBA

• The George Washington University - School of Business

  BBA

Skills

• Management
• Strategic Business
• Global Marketing
• Marketing Research
• Customer Insight
• Pricing Strategy
• Pricing
• Cosmetics
• Consumer Insights
• Luxury Goods
• Market Research
• Sales
• Inventory Management
• Retail
• Direct Marketing
• Fmcg
• Product Marketing
• Merchandising
• Marketing Management
• Market Analysis
• Forecasting
• Strategic Planning
• Brand Architecture
• Leadership
• Project Planning
• Product Development
• Analysis
• Market Planning
• Brand Development
• Segmentation
• Brand Equity
• E-Commerce
• Marketing
• P
• Income Statement
• Budgets
• Profit
• Integrated Marketing
• Direct Sales
• Shopper Marketing