Babneet Salhotra

About Babneet Salhotra

Growth marketing, for me, is about building systems that connect marketing activity directly with business growth. Over the past several years, I have worked across B2B, B2C, and B2B2C markets in technology, consulting, real estate, and insurance environments, helping organizations design and scale demand generation programs that drive sustainable pipeline and revenue outcomes. My work focuses on combining performance marketing, demand generation, CRM automation, and marketing analytics to build full-funnel acquisition systems that support both marketing efficiency and sales outcomes. Areas I regularly work on include:• Demand Generation & Growth Marketing- designing integrated campaigns across paid, organic, lifecycle, and event-led channels to generate high-intent demand.• Marketing Automation & CRM Systems – building lead scoring models, nurturing programs, and marketing–sales alignment using platforms such as HubSpot, Marketo, Zoho, and Salesforce. • Performance Marketing & Acquisition – managing and optimizing multi-channel campaigns across platforms like Google Ads, LinkedIn Ads, and Meta Ads. • Growth Systems & Analytics – using marketing analytics, attribution models, and modern martech tools to continuously refine acquisition and conversion strategies. I enjoy working at the intersection of marketing, data, and revenue, helping organizations move from campaign-driven marketing toward scalable demand generation systems. Always open to connecting with professionals and teams building growth engines across SaaS, technology, consulting, and enterprise services.

Experience

1. Manager - Performance Marketing Specialist

   Echelon Edge

   Dec 2021 — Present · Gurugram, IN

Education

• Kalinga University, Raipur

  Bachelor's degree, Art/Art Studies, General

  2015 — 2018