Bablu Kumar Ray

About Bablu Kumar Ray

I am a Senior Salesforce Marketing Cloud Consultant with 14+ years of IT experience, including 6.5+ years specializing in Salesforce Marketing Cloud and enterprise marketing automation solutions.I design and deliver scalable, integration-driven marketing ecosystems for global brands across retail, banking, logistics, and luxury segments. My expertise spans Journey Builder architecture, real-time API integrations, advanced segmentation, data modeling, and automation performance optimization.Currently at QBURST, I lead enterprise SFMC and Adobe Campaign implementations, building high-volume workflows handling over 1M+ recipients and processing 500K+ API-driven interactions monthly. I have delivered real-time event-based messaging solutions with 99% delivery reliability and improved workflow efficiency by 25% through performance tuning and architecture refinement.I have worked on large-scale implementations for brands such as LVMH (LVJ, Tiffany, RIMOWA), Westpac Banking, Maersk, and Bank of America, driving automation strategy, data integrations, personalization frameworks, and compliance-ready campaign execution.Core strengths include:• Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio)• AMPscript, SSJS, SQL• REST API integrations and real-time event architecture• Data modeling and segmentation strategy• Adobe Campaign Classic• Enterprise CRM integrations• Marketing analytics and performance optimizationI am passionate about building reliable, scalable marketing automation systems that balance performance, compliance, and measurable business impact.Open to senior consultant and solution architecture opportunities.

Experience

1. Deputy Manager Marketing

   QBurst

   Feb 2024 — Present · Bengaluru, IN

   I have worked on multiple global projects, delivering end-to-end marketing automation, integrations, and campaign management across industries such as retail, energy, and luxury. My experience spans Adobe Campaign Classic and Salesforce Marketing Cloud (SFMC), with a strong focus on building scalable solutions that drive customer engagement:• Designed and executed personalized marketing workflows in Adobe Campaign Classic for Fast Retailing Co. Ltd, including workflow customization, email delivery, and migration testing.• Migrated marketing assets from HubSpot to Salesforce Marketing Cloud for CMC Energy, enabling automated campaigns, customer journeys, and seamless integration with Sales Cloud.• Developed email templates, landing pages, and automated data management processes to improve marketing efficiency.• Configured API integrations between LINE Studio and SFMC for luxury brands under LVMH (LVJ, Tiffany, RIMOWA, and more).• Built data-driven automations, monitored customer journeys, and collaborated closely with marketing teams to align technical solutions with business goals.• Provided training, documentation, and ongoing technical support to empower client teams.

Education

• University of Calcutta

  Bachelor's degree, Accounting and Finance