Beth Anne Ballance
Marketing Leader | Using stories & data to drive brand | ex-Citrix, ex-SAS, ex-Microsoft
- Role
- Head of Marketing at Grover Gaming
- Location
- Raleigh, NC, US
- LinkedIn followers
- 500 followers
About Beth Anne Ballance
Results-driven marketing leader with 15+ years of experience in content marketing, brand strategy, & integrated marketing. Proven ability to design & execute data-driven marketing campaigns driving ↗ 123% MQL & ↗ 71% SQL YoY. Skilled in building high-performing teams delivering 300% marketing ROI, fostering cross-functional collaboration, & driving impactful brand awareness & strategies that deliver ↗ 50% MRR growth.
Experience
Head of Marketing
Jan 2026 — Present
Education
Northwestern University - Kellogg School of Management
AI Strategies for Business Transformation
University of North Carolina at Greensboro
Bachelor of Science, Business
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