Babajide Adekoya

Data Analyst @Suftnet

London, GB

Performed sales analysis to identify high-performing products and categories, delivering actionable insights that informed marketing strategies, with the potential to improve sales by 15% in underperforming regions.* Created dashboards in Excel to track key metrics such as sales by region, product performance, and customer segmentation, providing actionable insights to the marketing team.* Performed user behavior analysis to identify user preferences, pain points, and overall customer experience, that informed product redesign and content optimization, which improved customer satisfaction, significantly.* Collaborated with cross-functional teams to assess regional and product-level trends, driving data-driven decision-making for inventory management and operational efficiency.* Conducted a call center analysis that provided a wealth of data-driven insights that significantly improved customer experience, agent performance, and overall operational efficiency.

University of Lagos

Master of Science(Msc)

Obafemi Awolowo University

Bachelor of Science - BSc

Edinburgh Business School, Herriot-Watt University

Master of Business Administration - MBA