Alex Croucher
Marketing Consultant & Martech Strategist @Showcase B2b
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WORK HISTORY
Marketing Consultant & Martech Strategist @Showcase B2b
Winchester, GB
Helping B2B companies turn generic campaigns into wonderfully personalised experiences. Showcase combines marketing strategy with proprietary technology to connect you with the prospects that matter most — at speed, scale, and with maximum impact.
EDUCATION
Cambridge Marketing College
CIM Diploma in Marketing Communications
Southampton
Level 5 HNC (Foundation Degree), Graphic Design
ABOUT ALEX CROUCHER
Marketing teams have never had more data, dashboards, and tech. Yet somehow less time, less focus, and less actual cut-through.I help B2B firms merge the latest tech with highly effective strategy, turning routine campaigns into hyper-personalised moments that cut through, stand out, and genuinely feel personal.B2B Marketing Strategist GPT-I built B2B Marketing Strategist to help marketers do more, with less. It has supported more than marketers since 2024, quietly becoming the most used GPT for B2B marketers worldwide.Try it out here: https://chatgpt.com/g/g-67d2f54a4ad88191b7e2ed22569f6d56-b2b-marketing-strategist-3-0Bio-Educated at Cambridge Marketing College, Alex is a Chartered Marketer and Fellow of the Chartered Institute of Marketing (FCIM). With 20 years in B2B marketing, he has built a career at the intersection of strategy, creativity, and technology. Career HighlightsFounder of a B2B growth consultancy, leading it for 8 yearsFormer CMO at a fast-scaling B2B tech start-upMarketing strategy lead at one of the UK’s largest B2B telcosCampaigns delivered for VMware, Auth0, Citrix, Research Machines & NCR Technologies🤖 AI & MarTech LeadershipAlex is recognised for helping organisations harness AI, marketing automation, and advanced MarTech stacks to accelerate revenue. His work includes:Designing multi-channel demand generation enginesEnabling sales and marketing alignment with outreach campaignsBuilding scalable ABM programmes enhanced with hyper-personalisationAdvising on AI and MarTech strategy, vendor selection, and tech implementation Areas of ExpertiseB2B marketing strategy & go-to-market engineeringAI, MarTech & automationDemand generation & growth marketingAccount-based marketingMessaging frameworks & directionPaid media campaigns - LinkedIn, Google, Demandbase and more Professional RecognitionCIM Diploma in Marketing Communications (Cambridge Marketing College)Chartered Marketer & Fellow of the Chartered Institute of MarketingGoogle and LinkedIn Ads certifiedFoundation degree in digital graphic designContributor to the House of Commons marketing debate group Beyond the Day JobAlongside client work, Alex mentors aspiring B2B marketers through CIM’s professional development programmes, sharing insights on strategy, creativity, and the transformative role of AI in modern marketing.
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