B. Venkata Rao
Head Modern Trade @Bisleri International Pvt Ltd
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WORK HISTORY
Head Modern Trade @Bisleri International Pvt Ltd
Spearheaded Modern Trade and Q-Commerce initiatives at Bisleri International, overseeing B2C and B2B operations. • Managed regional key accounts across India, enhancing customer engagement and satisfaction. • Developed strategic partnerships to drive growth in the competitive beverage market.
EDUCATION
Indian School of Business
The certificate programme of Strategic Retail Management (CSRM)
Andhra University
Master of Business Administration (M.B.A.), Marketing
SKILLS
ABOUT B. VENKATA RAO
With over 25 years of experience in sales and category management, I currently Head Modern Trade, E- Commerce & Q- Com business for Bisleri International PVT Ltd. Earlier,lead the Emerging Channels division at SLMG Beverages Pvt Ltd, focusing on innovative market expansion strategies across Uttar Pradesh, Uttarakhand, and Bihar. My role emphasizes developing partnerships in E-Commerce, HORECA, and leisure sectors, driving significant revenue growth through targeted initiatives. Previously, I contributed to building key accounts for Reliance Consumer Products and led Modern Trade and E-Commerce efforts at Lactalis India. My expertise lies in FMCG sales strategy, people management, and business relationship development, showcasing a consistent track record of advancing organizational goals and fostering collaboration.
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