B Prasanth

Senior Decision Scientist @ Mu-Sigma | Data analytics | Automation | AI

Role: Trainee Decision Scientist at Mu Sigma Inc.
Location: Bengaluru, IN
LinkedIn followers: 500 followers

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Experience

Trainee Decision Scientist
Mu Sigma Inc.
Jun 2022 — Present · Bengaluru, IN
Retail Media & Ad-Tech - Largest Retail & Ad tech (A Fortune 500 company):1. Built data pipelines using GCP BigQuery, Python, and Airflow, powering 14K+ automated reports annually.2. Developed Tableau dashboards for ROAS, ad spend, impressions, and conversions across display and sponsored products.3. Migrated 120K+ tickets from Jira to Workfront for 600+ analysts; designed reusable API frameworks and workflows.4. Created leadership-facing reports (monthly, quarterly, FY) covering campaign RCA, delivery trends, and forecast breakdowns.5. Resolved BigQuery data integrity issues from complex joins across multiple dimension/fact tables supporting display, sponsored, and TTD reporting.Opportunity Scoring - Leading Paper & Pulp Manufacturer (Fortune 500 Company):1. Developed a BI tool to identify high-opportunity and low-penetration areas, generating $1–2M in cross-sell potential.2. Created an opportunity score using government APIs and SAP sales data based on factors like institution size, funding, and location. Used fuzzy logic to achieve 80%+ mapping accuracy.Marketing & Demand Generation - Leading Paper & Pulp Manufacturer (Fortune 500 Company):1. Drove visibility for analytics outcomes by developing Tableau dashboards, pitch decks, newsletters, and leadership-facing insights that translated complex reporting into business impact.

Education

Shri Shankaracharya Technical Campus
Bachelor of Engineering - BE

Contact information

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Current company

Mu Sigma Inc.

Business Consulting and Services · 3.7K employees · Founded 2004 · Northbrook, Illinois, United States

Mu Sigma builds decisions. Not decks. Not buzzwords. Decisions. We treat math as the engine that powers them, and curiosity as the fuel that keeps them moving. Complexity is rising. Noise is rising with it. Most companies respond with more dashboards, more jargon, and more AI theater. We prefer something that works. We use mathematics, AI, behavioral science, and design to turn complex problems into decision systems leaders can trust. Our teams think in nonlinear ways. They break problems down to first principles. They build models that expose what the business cannot see. The work is analytical, human, and intensely hands-on. The outcome is simple. Better decisions that create measurable advantage. If you want slogans, look elsewhere. If you want decisions that stand up to reality, welcome to Mu Sigma.

mu-sigma.com

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Experience

Trainee Decision Scientist

Education

Shri Shankaracharya Technical Campus

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