Benoit Lienart

Sales and Marketing Manager @Caatch

Cannes, FR

My goal was to make influencer marketing accessible thanks to: Access to a pool of registered FRENCH nano and micro-influencers ‍‍ A complete campaign management platform, from identification to content monitoring and payment of creators, to the results reporting Optimal security: protection against fake profiles; validation of content before publication (brand image control) ‍WITHOUT subscription or entry fees!My Achievements: Growth revenue multiplied by 7.5 +9K influencers reached in France. Including 2K active on average +250 partner agencies +6.5K subscribers on Instagram and LinkedIn: creation of communities through tips (Inbound content) and Personal Branding +4K influencers reached, with 91% conversion (effective affiliate program) 97% customer satisfaction rate +800 influencers supported on the legal level (legal compliance, advice, etc.)My Missions: Built the BP, BM, development strategy (B2B), brand identity and positioning Implementation of targeted marketing campaigns (Outbound, SEO, SMA, SMO, etc.) and sales funnels Writing of Web & Print content (brochures, Inbound articles, white papers, etc.) Increase in web traffic: creation of SEO-optimised articles Community management Cost reduction by 55% thanks to the use of AI, Marketing Automation and other solutions Development of the customer file & commercial scripts / Management of incentives and CRM Creation and optimisation of websites and lead capture tools Monitoring of budgets and performances (KPI tracking) Data analysis and adjustment of strategies (ROI-oriented) Administrative and financial management of the company Recruitment and team management (internal and freelance) Software development: developing our service (Web interface & Mobile apps) Service provider management (agency)/ Project management

CESINE Centro Universitario

Bachelor, Marketing et communication

IDRAC Business school

MBA of Strategy and Business Innovation - Master of Business Administration, Marketing / International Marketing / Development Strategy

IDRAC Business school

Bachelor's degree of "Head of development of marketing and commercial strategy" , Marketing / Business / Management / Communication