Azzurra Lucignani
Senior Trainer, Perf Coach & Project Manager @Garage srl
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WORK HISTORY
Senior Trainer, Perf Coach & Project Manager @Garage srl
Working with Companies and Networks to delivery skills increase- Senior Commercial Trainer & Coach: 360° Marketing (Brand, Product, Pricing, Promotion and Communication), Processes, Digitalisation, Customer Journey & CRM- Senior Soft Skills Trainer & Assessor with PerformanSe certification- Certified Performance Coach- Project Management and Client Coordinator: briefing, project development, logistic and organization, team coordination, timing, budgeting and reporting
EDUCATION
Università degli studi Roma TRE
Economics
SKILLS
ABOUT AZZURRA LUCIGNANI
WHO: 20-yrs Automotive Manager, Consultant and Trainer. Broad multi-cultural experience developed working for Car Manufacturers (mass/niche; different european markets), Start-ups, HQs and consultancy for dealer networks. • 360° Marketing, Processes and People development, Digitalization, Customer Journey and CRM • Management of budget, extended teams and external agencies • Project Management & Client Coordinator HOW: I have a proactive and problem solving approach, with team working skills and an outgoing personality. I am creative but also precise and pragmatic, strongly goal-oriented and with good organizational abilities. I am accustomed to work under pressure and effectively multi-task in a deadline driven environment. I have excellent listening skills, an enquiring nature and a desire to improve on the status quo with a positive, “can do” attitude. WHAT: Marketing Strategy and Management; Brand & Product (volumes/profitability); Pricing & Promotion; Advertising & Digital Marketing; CRM; Processes assessment & development; Digitalization; Soft Skills assessment & development.
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