Amy Zwagerman
Fractional CMO | Marketing Advisor | Founder, The Launch Box | Brand + AI Strategist | Adjunct Professor I Creator of Marketing Jam ✍🏻 | Helping creative entrepreneurs grow with clarity.
- Role
- Marketing Advisor at Techstars Detroit
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Amy Zwagerman
Hi, I’m Amy! I’m a Fractional CMO, ex-Fortune 500 brand strategist (ESPN, Fox, MGM, Paramount), and founder of The Launch Box—a boutique brand strategy studio that helps founder-led and values-driven brands grow with intention.Over the past 25+ years, I’ve built high-impact campaigns across more than 15 industries, including media and entertainment, tech, wellness, lifestyle, and more—work that taught me how to turn messy brand stories into meaningful momentum.That work also inspired Marketing Jam—my free Substack newsletter—where I make smart marketing strategy more accessible. It\'s where I share tools, frameworks, and spicy takes to help creative entrepreneurs lead their own marketing with clarity and confidence, without getting stuck in agency loops or fluff-filled funnels.Through The Launch Box, I work hands-on with founders, consultants, marketers, and small business leaders to- Clarify their brand story - Sharpen positioning & messaging - Build sticky, scalable marketing strategies If your marketing feels scattered, or you\'re ready to align your growth strategy with what actually makes your brand stand out—I’m here to help you make it stick. Want free frameworks, spicy takes, and no-fluff marketing strategy? Subscribe to Marketing Jam, my weekly newsletter on Substack -> https://the-launch-box.hopp.to/marketing-jam You can also follow me on social @marketingwithzwagger for tips, tools, and brand-building real talk.Thanks for reading. Here\'s a link to the swipe file I promisedhttps://the-launch-box.hopp.to/linkedin-swipe-file-personalSwipe File Instructions: Step 1. Copy and paste the link into your browser, Step 2. Fill out the request form; Step 3. Select \'Use Template for New Design\', Step 4. Sign in to your account (or create a new one for free), Step 5. Edit the file to create a custom banner for your profile. Enjoy!
Experience
Marketing Advisor
Apr 2023 — Present · US
Education
Pepperdine Graziadio Business School
Master of Business Administration (MBA)
2018
University of Arizona, Eller College of Management
Bachelor of Science in Business Administration
Skills
- Media Planning
- Marketing Strategy
- Social Media
- Entertainment
- Account Management
- Strategy
- Product Development
- Market Research
- Competitive Analysis
- Contract Negotiation
- Business Development
- Advertising
- Consumer Package Goods
- Social Media Marketing
- Team Building
- Partnership Marketing
- New Media
- Sales Management
- Asset / Rights Management
- Creative Strategy
- Leadership
- Marketing
- Brand Marketing
- Physical & Digital Media Distribution
- Process Optimization
- Financial Planning & Analysis
- Licensing
- Digital Media
- Promotions
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