Amanda McGuire

About Amanda McGuire

Accomplished leader with more than 20 years of experience building high-performing teams focused on delivering optimal user experiences and business outcomes. Creative problem solver with a passion for quickly getting to the root of any issue and working across teams to identify and implement solutions. Adept at understanding complex business and technical details and communicating the right level of information to the right audience to ensure understanding and spur action.

Experience

1. Director, Commercial Markets Operational Effectiveness

   Blue Cross NC

   Jul 2021 — Present

   Provide leadership, vision and direction to improve the overall effectiveness of the Commercial Markets division. Monitor internal and external feedback and performance of sales functions including client/agent relationship management, sales team training, policy and procedure development, production support, employer group reporting, performance guarantees, and end-to-end sales processes. Identify, coordinate and implement initiatives/projects and activities that create efficiencies, optimize systems & processes, and promote quality, customer satisfaction/retention and overall effectiveness.

Education

• Michigan State University

  M.A., English Literature

  1996 — 2002

• Northwestern University

  B.A., Psychology, English Major in Writing

Skills

• User Experience
• Content Strategy
• Creative Direction
• User-Centered Design
• Web Applications
• Mobile Devices
• User Interface
• Process Improvement
• Visio
• User Interface Design
• Web Content Management
• Team Leadership
• Leadership
• SEO
• Business Analysis
• Vendor Management
• E-Commerce
• Interaction Design
• Project Management
• Information Architecture
• Product Management
• Usability Engineering
• Business Process Improvement
• Strategic Planning
• Taxonomy
• Usability Testing
• Usability
• User Experience Design
• Content Management
• Management