Azka Nasreen Rashid
Product Research & Data Analysis
- Role
- Marketing Manager at GeneCopoeia
- Location
- Great Falls, VA, US
- LinkedIn followers
- 500 followers
About Azka Nasreen Rashid
I am an inquisitive, dedicated, and results-driven professional with progressive experience in product research and data analysis within the pharmaceutical and food manufacturing sectors. Within this sector, I perform extensive market research to collect and analyze commercially available data of new and existing biotech products as well as development initiatives, translating information into key business insights to meet client needs. Additionally, I utilize various tools and proven strategies to validate quality and accuracy of data, developing comprehensive presentations and compelling content to inform client decisions. Connect with me to learn more about my expertise in:• Biotech Product Research• Market Trends & Data Analysis• Needs Assessment & Client Relations• Competitor Analysis • Product Development Lifecycle• Testing & Quality Control• Data Collection & Presentation• Cost & Revenue Optimization • Business Development• Food Manufacturing Process• Sales & Marketing Strategy• Regulatory Compliance
Experience
Marketing Manager
Aug 2023 — Present · US
Analyzing market trends, customer behavior, and competitive landscapes to craft tailored marketing initiatives and coordinating cross-functional teams to ensure the successful launch of new products and services. Translate complex technical details into compelling market-driven narratives that resonate with diverse audiences, including customers, channel partners, and internal stakeholders. Leading multiple successful product launches that consistently met or exceeded KPIs, implementing integrated marketing campaigns that increased product visibility and sales, and conducting in-depth market research that informed strategic decisions. Expertise in utilizing web analytics tools like Google Analytics and WebTrends to monitor campaign performance and optimize strategies. Developing impactful content across various channels, from digital marketing to traditional advertising, enhancing overall brand presence.
Education
Amity University
Master of Technology - MTech, Biotechnology
Apeejay Stya University
Bachelor of Technology - BTech, Major in Biotechnology, Minors in Journalism & Mass Communication
2013 — 2017
Skills
- Microsoft Word
- Life Sciences
- Research
- Microsoft Excel
- Powerpoint
- Communication
- Photoshop
- Microsoft Office
- Windows
- Statistics
- Teamwork
- Data Analysis
- Leadership
- Customer Service
- Molecular Biology
- Science
- Lifesciences
- Qualitative Research
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