Nida Aziz
User Researcher @Terraquest
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WORK HISTORY
User Researcher @Terraquest
Discovery Phase Research: Ownership of the discovery phase research process, defining research objectives, strategies, and methodologies to acquire valuable insights- User-Centric Insights: Conducted comprehensive user interviews, surveys, usability testing, and other pertinent research activities to unearth user pain points, preferences, and motivations- Persona Development: Crafted well-defined user personas grounded in research findings to ensure that the entire team possessed a clear understanding of our target audience- Collaborative Approach: Collaborated closely with product managers, designers, and developers, effectively integrating user research findings into the product development process- Hypothesis Testing: Formulated and validated hypotheses to substantiate product concepts, features, and design choices- Data Analysis: Analyzed both qualitative and quantitative data from several streams, coalescing learnings and extracting actionable insights that informed product strategy and design- Backlog of Research Learnings: Maintained a backlog of findings from the research conducted for post MVP improvements- Usability Evaluations: Performed usability assessments and user testing to pinpoint areas for improvement and validate design solutions- Documentation and Reporting: Prepared comprehensive research reports and presentations, adeptly conveying research findings and recommendations to cross-functional teams and stakeholders- User Research Framework Development: Developed a comprehensive User Research Framework and How-to guides to streamline insight gathering and analysis, improving project effectiveness and guiding product development decisions.
EDUCATION
Queen Mary University of London
Doctor of Philosophy - PhD, Computer Science
National University of Sciences and Technology (NUST)
BE Mechatronics, Mechatronics
University of Essex
MSc, Intelligent Systems and Robotics
ABOUT NIDA AZIZ
My research interests are user-centred design, wearable technology and HCI systems. I am…
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