Azibaolanari Okungbowa

Vice President of Public Relations - Fluor Communicators, District 42 @Toastmasters International

Aberdeen, GB

As the Vice President Public Relations, I have the opportunity to showcase my skills in business development, business analysis, and social media management. In this role, I drive club growth and enhance its reputation by developing and implementing marketing strategies to attract new members. This includes creating promotional materials to highlight the club\'s value proposition and organizing open house events to introduce potential members to Toastmasters.My analytical skills come to play as I track and analyze membership trends and engagement metrics, evaluate the effectiveness of our marketing campaigns, and adjust strategies. I identify opportunities for club growth and improvement by conducting market research to understand the local community\'s needs and interests.A significant aspect of my responsibilities involves leveraging social media to promote the club. I develop a comprehensive social media strategy across multiple platforms, creating engaging content that showcases club activities, member achievements, and the benefits of Toastmasters. By monitoring social media analytics, I optimize post timing and content type while ensuring prompt responses to inquiries and comments to maintain an active online presence.Additionally, I maintain the club\'s website to ensure it is up-to-date and informative, write articles to increase visibility and coordinate with other club officers to align our marketing efforts with overall goals. Representing the club at area, division, and district events further enhances our outreach.This role allows me to demonstrate strong written and verbal communication skills, creativity in developing marketing materials, proficiency in various social media platforms, project management abilities, and data analysis skills. By excelling in this position, I not only contribute to my Toastmasters club\'s growth and success but also develop highly transferable skills that enhance my professional profile in business and marketing.

University of Calabar

Bachelor's degree

Robert Gordon University

Master of Science - MS