Anna Zhao
Head of Insight @Quietly
Signup · Get unlimited contacts
WORK HISTORY
Head of Insight @Quietly
As Head of Insight, I spearhead research, data & analytics, and strategy, ensuring any recommendations delivered are anchored in defensible insight, and are actionable by design. I\'m responsible for architecting and overseeing the team, tools and technologies necessary to shape, operationalize, and future-proof content programs that deliver measurable outcomes across all altitudes of our clients\' businesses. Led custom research, planning and strategy operationalization projects across key client businesses such as: DoorDash, dbt Labs, Simpro Group, Morningstar, Pinterest, Toyota Research Institute, Intercom, Dell, Exabeam, BC Children\'s Hospital Foundation Led Quietly\'s AI integration and cross-functional upskill programming through structured sprints, documentation, and training; designed and implemented custom GPTs codifying key agency frameworks and methodologies Designed Quietly\'s Content Maturity Model: a proprietary framework that helps MarCom leaders evaluate and benchmark the maturity (efficacy and efficiency) of their content program, or its component parts.
EDUCATION
The University of British Columbia
Bachelor of Commerce - BCom
SKILLS
ABOUT ANNA ZHAO
An outcome-focused MarCom leader with a passion for translating insight into action, and a proven track record of building high-performing content programs that deliver on cross-functional objectives across all altitudes of the business (brand, product, sales, customer success & retention). With a diverse skillset spanning disciplines from research and data & analytics, through to paid, marketing operations, and change management, I\'ve had the privilege of leading content, campaign, and GTM strategy for various global, and category-leading brands spanning B2C and B2B motions.Interested in talking shop? Let\'s connect.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.