Anna Zhang
Associate Director, Paid Social
- Role
- Associate Director, Paid Social at Publicis Groupe
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Anna Zhang
Experienced social media marketer with proven ability to spearhead media buys and drive business growth for B2B and B2C clients in digital advertising. As an Associate Director, Paid Social at Publicis Groupe: Constellation, I oversee paid activities for Samsung\'s Corporate Marketing, Digital Appliance and Home Electronics lines of business. Previously at Bloomberg Media and boutique agencies, I managed paid social campaigns and curated organic marketing strategies and content for clients ranging in finance, tech, luxury, and hospitality industries. Throughout my career, I\'ve gained valuable knowledge in audience development, media planning, strategy, and investment from both brand and publication perspectives.I\'m passionate about leveraging data-driven insights and always eager to learn new skills and explore innovative ways to support clients in reaching their marketing goals and KPIs.
Experience
Associate Director, Paid Social
Oct 2025 — Present · New York, NY, US
Overseeing paid social strategies and activations for Samsung\'s B2B, Corporate Marketing, Digital Appliances, Home Electronics and Monitors lines of business.
Education
University at Albany
Bachelor of Arts (B.A.)
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