Azeem Haque

Decision Scientist @Mu Sigma | Marketing Analytics | SQL | Power BI | MS Excel

Role: Decision Scientist at Mu Sigma Inc.
Location: Bengaluru, IN
LinkedIn followers: 500 followers

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About Azeem Haque

I am a strategic analytics professional committed to driving growth and enhancing…

Experience

Decision Scientist
Mu Sigma Inc.
Jul 2024 — Present · Bengaluru, IN
Currently working on supplier loyalty campaign analytics for a major Australian retailer.Successfully delivered multiple post campaign analysis reports in Microsoft Excel and Power BI conveying key metrics like activation and participation rates, sales uplift, redemption cost, and frequency of visits etc.Targeted customers into multiple segments based on past purchase behaviour using advanced SQL and Snowflake techniques.Implemented A/B testing to measure campaign effectiveness by comparing metrics based on performance of two different sets of customers for each campaign.

Contact information

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Current company

Mu Sigma Inc.

Business Consulting and Services · 3.7K employees · Founded 2004 · Northbrook, Illinois, United States

Mu Sigma builds decisions. Not decks. Not buzzwords. Decisions. We treat math as the engine that powers them, and curiosity as the fuel that keeps them moving. Complexity is rising. Noise is rising with it. Most companies respond with more dashboards, more jargon, and more AI theater. We prefer something that works. We use mathematics, AI, behavioral science, and design to turn complex problems into decision systems leaders can trust. Our teams think in nonlinear ways. They break problems down to first principles. They build models that expose what the business cannot see. The work is analytical, human, and intensely hands-on. The outcome is simple. Better decisions that create measurable advantage. If you want slogans, look elsewhere. If you want decisions that stand up to reality, welcome to Mu Sigma.

mu-sigma.com

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