Azania Herron
Award-winning Principal & Senior Public Relations Strategist | Community Engagement | Public Affairs
- Role
- Principal & Senior Public Relations Strategist at Zaja Pr
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Azania Herron
The owner of Zaja PR, a firm that provides strategic public relations services that make…
Experience
Principal & Senior Public Relations Strategist
Jan 2017 — Present · Charlotte, NC, US
I help local and national clients reach their audiences and goals through public relations strategies including media relations, crisis communications, community outreach & engagement, digital communications, branding and more. The firm specializes in working with organizations, government agencies and businesses committed to helping individuals and communities to thrive. Learn more by visiting zajapr.com.Recent outcomes- Led integrated communications and outreach for Beyond Open, a diverse small business grant program managed by Foundation For The Carolinas and funded by Wells Fargo to advance economic mobility. Using email, social media, radio, TV, digital media, and community outreach—we exceeded application projections by 200%. The campaign resulted in 179k total and 121k unique web visits; 92 media stories with a reach of ~657M; 72% e-newsletter open rate; 550+ in-person event attendance and 1.6k Info Session video views; 12.5k Facebook reach (25.5k 3-second or longer Grantee Stories views); 6.1k Instagram reach (8.5k video views); 6.4k LinkedIn impression; 480k+ advertisement impressions- Identified key community leaders, coordinated and facilitated focus groups to support a climate and culture study for CMPD- Grew social media engagement by 100%; strengthened the reputation with compelling information and data to key stakeholders; and managed the brand of an education organization across digital platforms- Enhanced the reputation and economic development of University City, Charlotte through annual integrated communications (media relations, community surveys and engagement, social media, newsletters, events and partnerships.) Efforts help to attract Fortune 500 companies, commercial real estate investors and residents- Increased government spending for parks through a public advocacy communications campaign- 400k media engagement reach to help secure 7k+ attendees for Charlotte Kids Fest, an annual youth and family community event.
Education
Syracuse University
B.A., Dual Major: Public Relations, Policy Studies
2001 — 2005
Skills
- Public Speaking
- Media Relations
- Social Media
- Event Planning
- Public Relations
- Fundraising
- Press Releases
- Marketing
- Microsoft Office
- Non-Profits
- Crisis Communications
- Editing
- Advertising
- Marketing Communications
- Strategic Communications
- Internal Communications
- Research
- Strategic Planning
- Community Relations
- Community Development
- Leadership
- Event Management
- Wordpress
- Marketing Strategy
- Project Management
- Newsletters
- Publications
- Community Outreach
- Photoshop
- Corporate Communications
- Speech Writing
- Copy Editing
- Community Engagement
- Social Networking
- Sponsorship
- Copywriting
- Blogging
- Interviews
- Journalism
- Nonprofits
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