Ayush Ranjan
ASO | App Marketing | App Growth| Google Ads|
- Role
- Marketing Associate at A1Apps
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Ayush Ranjan
Performance Marketing professional specializing in mobile app growth, user acquisition…
Experience
Marketing Associate
May 2024 — Present · Gurugram, IN
Planned and executed high-performing marketing campaigns on Google Ads, continuously optimizing for acquisition and ROI-Tracked and analyzed key KPIs including leads, conversion rates, app traffic, and engagement to inform campaign decisions- Launched and scaled campaigns across new geographies, contributing to a significant increase in installs and revenue-Conducted keyword research aligned with user intent and search trends, improving ad relevance and reducing acquisition costs-Executed A/B tests on app store assets (titles, descriptions, and creatives), driving up to 8% increase in organic installs in key regions-Built weekly P&L dashboards and performance trackers to guide budget allocation and improve ROI across platforms-Ensured campaign compliance by proactively resolving ad policy violations, maintaining uninterrupted performance and delivery.
Education
Lovely Professional University
Master of Business Administration - MBA, Business, Management, Marketing, and Related Support Services
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