Ayush Madan

Programmatic Operations @IPG Mediabrands

Pune, IN

At IPG Mediabrands, I contribute to the planning, execution, and optimization of programmatic campaigns for US-based clients, with a strong focus on DV360. My responsibilities span campaign setup, daily monitoring, performance analysis, and reporting, leveraging a range of tools and platforms to ensure operational efficiency and data-driven results.Key Responsibilities & Highlights:Managed end-to-end campaign execution on DV360, including accurate setup, audience targeting, creative trafficking, budget allocation, and pacing optimization.Monitored campaign delivery, implemented bid and frequency strategies, and ensured alignment with client KPIs across display and video campaigns.Utilized platforms such as CM360, DoubleVerify, and Prisma to support performance tracking, reporting, and campaign validation.Maintained cross-functional documentation and ensured consistent taxonomy across campaign naming, trafficking sheets, and QA logs.Coordinated operational workflows and campaign updates through internal tools like HappyFox and Interact.Gained familiarity with other major DSPs including The Trade Desk, Yahoo DSP, and Amazon DSP through internal processes, training, and team-wide collaboration.

Management Education and Research Institute

MBA - Master of Business Administration

Tecnia Institute Of Advanced Studies

Bachelor of Business Administration - BBA