Ayushi Verma
Marketing Coordinator | Postgraduate Degree in Marketing
- Role
- Marketing Coordinator at Brand Developers Limited
- Location
- Mumbai, IN
- LinkedIn followers
- 500 followers
About Ayushi Verma
At Brand Developers Limited, our team is dedicated to crafting and executing marketing strategies that drive sales growth across New Zealand and Australia. With a robust background in business management and law, my role as Marketing Coordinator focuses on conversion rate optimization, frequently testing and refining campaigns to enhance performance and lead generation.My education from Otago Polytechnic Auckland International Campus and Deccan Education Society has equipped me with a unique blend of marketing acumen. We collaborate closely with digital and SEO specialists to lead our digital team, ensuring our marketing initiatives are not only creative but legally sound and highly effective in boosting our brands\' online presence.
Experience
Marketing Coordinator
May 2023 — Present · Auckland, NZ
Responsible for the planning and execution of marketing campaigns and landing pages across Brand Developers’ multiple brands in New Zealand and Australia. The role is focused and measured for success by increasing sales through conversion rate optimization, bounce rate reduction and increasing leads to the call centre through robust and frequent A/B testing and understanding what media is driving sales.Weekly reporting to ensure key stakeholders are kept aware of all testing and results. Working in strong coordination with Digital Performance Specialist and SEO Specialist to give leadership to the key members of BDL’s Digital team.Responsible for the overall day-to-day management, development and maximizing of sales and profitfrom of websites and landing pages. Also responsible for Media Scheduling and Content creation to optimise marketing performance across all markets.
Education
Indian Institute of Management, Kozhikode
Professional Certificate Programme in Advanced Data Analytics for Managers
2025 — 2025
Otago Polytechnic Auckland International Campus
Postgraduate Degree
2019 — 2020
Deccan Education Society
Bachelor of Laws - LLB
2013 — 2017
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