Ayushi Gupta
UX Researcher | UX Designer | Design Strategist
- Role
- Principal Associate, Design Card Platforms and Data at Capital One
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Ayushi Gupta
I’m a UX designer and strategist passionate about transforming how people engage with data. My work lives at the intersection of design, technology, and strategy—where I translate complexity into clarity and build experiences that empower confident, insight-driven decisions.At Capital One, I lead end-to-end design for the Data Products & Experiences portfolio—defining vision, roadmaps, and execution for card and enterprise data solutions. In a 0→1 environment, I’ve established design as a strategic partner, influencing product direction, integrating design into development lifecycles, and aligning user value with business outcomes.An entrepreneur at heart, I founded Ayushi Gupta Designs and co-founded Sirhaana, experiences that taught me how to move ideas from concept to impact through collaboration, experimentation, and systems thinking. Today, I continue to see design as more than a discipline—it’s a way to connect human insight with organizational strategy, uncovering opportunities that drive both innovation and measurable business value.Outside of design, music is my constant in a world full of chaos. I play eight instruments and find rhythm in both creativity and strategy—so whether it’s favorite tracks or the power of design as a strategic lever, I’m all ears!
Experience
Principal Associate, Design Card Platforms and Data
Oct 2024 — Present · New York, NY, US
Leading design for Capital One’s Data Products & Experiences portfolio—defining the vision, roadmap, and execution of data-driven experiences that enhance trust and decision-making. Established design as a strategic partner in a 0→1 space, shaping product direction, influencing PRDs, and driving alignment between user value and business impact.
Education
Indian Institute of Information Technology, Design and Manufacturing, Jabalpur
Bachelor's degree, Industrial and Product Design
2018 — 2022
Parsons School of Design - The New School
Master of Science - MS, Strategic Design and Management
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