Ayushi Gupta
Senior Experience Designer | Crafting Exceptional User Experiences
- Role
- Senior Experience Designer at Publicis Sapient
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Ayushi Gupta
Having extensive industry experience, my role is to engineer heavy cultures and advocate for users and usability. Enhancing user experience by bridging the gap between users and end product.Being a CUA (Certified Usability Analyst- HFI), I specialize in making complex interfaces approachable, derivingfeatures and UI from concept to release. My expertise lie in requirement gathering, user research, personas, taskflows, user flows, wire-framing layouts, specify interactions, error conditions and reviewing visualsExpertise:User Research & Requirement Gathering, Information Architecture, Card sorting, CompetitiveEvaluation, Heuristic evaluation, High-fidelity prototyping, User interview, Personas, Scenarios, Task flows, Site mapping, Surveying, Specifications, Wire framing, Strategy development, Usability Testing, Responsive Designs, Client Communication, Color branding Guidelines.Tools: Axure, Sketch, Adobe XD, Invision, Abstract, Adobe creative suite, Miro.
Experience
Senior Experience Designer
Aug 2023 — Present · Gurugram, IN
Education
Human Factor Internation
CUA, User Experience
2017 — 2017
Arena Multimedia Institute
Diploma in Multimedia and Animation Studies, Digital Communication and Media/Multimedia
Nowrosjee Wadia College, Pune University
B.Sc, Mathematics
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