Ayushi Tripathi

Market Engagement Lead (Engine Delivery Lead)

Role
Market Engagement Lead at Accenture
Location
Mumbai, MH, IN
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Ayushi Tripathi

Dynamic and results-driven marketing and client engagement professional with 9+ years of…

Experience

  1. Market Engagement Lead

    Accenture

    Sep 2022 — Present · Mumbai, IN

    Directed multi-country marketing campaigns across 9 +countries overseeing up to 11 simultaneous projects while improving operational efficiency by 20%.Drove end-to-end delivery of digital campaigns — from planning and approvals to execution — ensuring on-time rollouts across multiple platforms.Boosted client satisfaction by 25% through streamlined engagement processes, proactive issue resolution, and close collaboration with stakeholders.Enhanced HCP engagement by 30% by shaping targeted digital strategies for oncology and HPV therapy portfolios.Acted as the central liaison between client stakeholders, internal leadership, and third-party partners (translation, medical, legal, and regulatory agencies, Creative agencies) to drive seamless collaboration and alignment.Implemented and optimised Veeva PromoMats workflows to ensure compliant content development and timely medical/legal/regulatory approvals across markets.Oversaw content operations using Veeva CRM, SharePoint, Mural, SFMC (Salesforce Marketing Cloud), Synops, Workfront and Excel-based trackers to manage campaign assets, approvals, and documentation.Partnered with analytics teams to interpret campaign dashboards, evaluate performance data, and present insights to clients — directly influencing upcoming campaign strategies.Developed and delivered high-impact presentations and visual reports to communicate campaign outcomes, plans, and strategic recommendations to senior stakeholders.Spearheaded strategic planning and execution, aligning marketing deliverables with overall business objectives and timelines.

Education

  • Banasthali Vidyapith

    Bachelor of Engineering - BE

    2012 — 2016

  • B.B.S.S.M Inter Collage

    Intermediate

    2011 — 2012

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Ayushi Tripathi — Market Engagement Lead at Accenture in Mumbai, MH, IN | Unifers