Ayushi Tripathi
Market Engagement Lead (Engine Delivery Lead)
- Role
- Market Engagement Lead at Accenture
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Ayushi Tripathi
Dynamic and results-driven marketing and client engagement professional with 9+ years of…
Experience
Market Engagement Lead
Sep 2022 — Present · Mumbai, IN
Directed multi-country marketing campaigns across 9 +countries overseeing up to 11 simultaneous projects while improving operational efficiency by 20%.Drove end-to-end delivery of digital campaigns — from planning and approvals to execution — ensuring on-time rollouts across multiple platforms.Boosted client satisfaction by 25% through streamlined engagement processes, proactive issue resolution, and close collaboration with stakeholders.Enhanced HCP engagement by 30% by shaping targeted digital strategies for oncology and HPV therapy portfolios.Acted as the central liaison between client stakeholders, internal leadership, and third-party partners (translation, medical, legal, and regulatory agencies, Creative agencies) to drive seamless collaboration and alignment.Implemented and optimised Veeva PromoMats workflows to ensure compliant content development and timely medical/legal/regulatory approvals across markets.Oversaw content operations using Veeva CRM, SharePoint, Mural, SFMC (Salesforce Marketing Cloud), Synops, Workfront and Excel-based trackers to manage campaign assets, approvals, and documentation.Partnered with analytics teams to interpret campaign dashboards, evaluate performance data, and present insights to clients — directly influencing upcoming campaign strategies.Developed and delivered high-impact presentations and visual reports to communicate campaign outcomes, plans, and strategic recommendations to senior stakeholders.Spearheaded strategic planning and execution, aligning marketing deliverables with overall business objectives and timelines.
Education
Banasthali Vidyapith
Bachelor of Engineering - BE
2012 — 2016
B.B.S.S.M Inter Collage
Intermediate
2011 — 2012
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