Ayushi Srivastava

Fashion Designer cum Merchandiser at PowerSutra

Role: Fashion Designer Merchandiser at Powersutra
Location: Kanpur, IN
LinkedIn followers: 500 followers

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About Ayushi Srivastava

I am Ayushi Srivastava, Fashion Design NIFT Alumna. I like working on heavy surfaces with exaggerated silhouettes and designs. My core areas include surface exploration, fabric manipulation, embroidery and digital illustrations. I have a good hands-on experience of Photoshop, Illustrator, CorelDraw, PowerPoint and MS Excel. Apart from this I am quite good with leather handling.

Experience

Fashion Designer Merchandiser
Powersutra
Jul 2022 — Present · Gurugram, IN
Manage Customization and techpacks- Managing sampling and bulk production- Managing online platforms (Myntra, Ajio, Nykaa, Amazon, Etsy, Ambition Collective) and Website- Customer Services

Education

National Institute of Fashion Technology, Rae Bareli
B.Des, Fashion Designing
2017 — 2021

Contact information

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Work email
•••••@powersutra.co
Personal email
•••••@•••••.com
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Current company

Powersutra

Retail Apparel and Fashion · 18 employees · Gurgaon, Haryana, India

Professional work wear for women is niche territory. There was always a compromise on offer. Quality vs affordability, Variety vs fit- you could have one, and struggle for the other. Off the rack clothing isn’t often designed for practical body shapes and very few online stores deal in corporate wear, and those that do are stuck making assembly line products, with very little customization or individuality available. Looking for the right office wear is often irritating, time consuming and most times outright frustrating. Dr. Pooja Malhotra, like most employed women, had been juggling a high pressure Corporate Medical career and a young family, so time wasn’t a luxury that she could easily afford. Combine that with an acute fashion sense, and well...finding corporate wear with the right fit ended up being irritating, time consuming and outright frustrating. So, in 2020 as the entire world stopped to catch its breath, Pooja decided to do something about it. And voila! Powersutra was born! Pooja Malhotra is a Doctor with over 15 years of experience in medicine working with the best hospitals in the field - like Max, Fortis, W Pratiksha, Safdarjung, Hindu Rao, Lady Hardinge Medical College. etc to name a few. She is also an internationally published author, a passionate fashionista, mother to a 11-year-old and an entrepreneur. Power Sutra is her brainchild, something she personally manages right down to every single thread woven into magic.

powersutra.co

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About Ayushi Srivastava

Experience

Fashion Designer Merchandiser

Education

National Institute of Fashion Technology, Rae Bareli

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