Ayushi Samarth
Experience Designer | Visual Communication Designer | Architect | Building AyushiSamarthDesigns | Entrepreneur
- Role
- Wayfindings and Signage Designer at 10march Design Studio
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Ayushi Samarth
Hello & Namaste I am Ayushi Samarth, an Environmental Experience Designer…
Experience
Wayfindings and Signage Designer
Jun 2025 — Present · Mumbai, IN
Wayfinding Strategy DevelopmentResearching user behavior, site context, and movement patterns.Developing information hierarchy and zoning logic to ensure smooth navigation.Collaborating with architects and planners to align signage with spatial functions.2. Design & Visual DevelopmentDesigning icons, typography, maps, and directional graphics.Creating mood boards, visual style guides, and material palettes.Exploring culturally and contextually relevant design languages.3. Technical Drawings & DetailingDrafting accurate signage specifications and architectural drawings (AutoCAD, SketchUp, Illustrator, etc.).Specifying materials, mounting techniques, and lighting integration.Coordinating with fabricators for feasibility and production-readiness.4. Client Interaction & PresentationsParticipating in client meetings, understanding design briefs and presenting design intent.Iterating based on client feedback and on-site requirements.Collaborating with consultants, branding experts, and internal teams.5. Site Coordination & ImplementationConducting site visits for surveys, sign placements, and audits.Overseeing signage mockups, prototyping, and quality checks.Coordinating with vendors during installation to ensure design accuracy.6. Project Documentation & DeliveryPreparing comprehensive design documentation and BOQs.Documenting revisions, approvals, and technical feedback.Assisting in post-implementation evaluation and user feedback.7. Innovation & ResearchStaying updated on global signage trends, sustainability in signage, and smart wayfinding technologies.Experimenting with interactive/digital signage
Education
School of Planning and Architecture, Bhopal
Masters of Design , Design and Visual Communications, General
Institute of Design Education and Architectural Studies (IDEAS)
Bachelor of Architecture - BArch, Architecture
School of Planning and Architecture, Bhopal
Master of Design, Design and Visual Communications, General
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