Ayushi Rai
Director - Marketing and Creative | Brand Builder | Retail Marketeer | Coach and Mentor
- Role
- Creative Director - Target Social, Stores Marcom and Creative Production at Target
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Ayushi Rai
I’m a creative and marketing leader with over a decade of experience helping both emerging and established brands find their voice and connect with their audience. From supporting homegrown businesses to shaping campaigns for names like L\'oreal, Unilever, P&G, Adidas, Aditya Birla Group, and luxury real estate, my journey has been rooted in creativity, strategy, and purpose.At the heart of my work is a passion for leading people. I believe in building high-performing, collaborative teams where creativity thrives and individuals feel empowered to grow.At Target, in my current role as Director, Marketing, I lead a team of 80+ talented professionals. Together, we drive creative excellence across Target Social, Store Communications, and Creative Production services translating ideas into impactful guest experiences.Before this, I led the creative team at Roundel, Target’s retail media network, where I served as Sr. Manager / Lead ACD. We drove marketing innovation for the Essentials and Beauty categories, partnering with top brands to create data-driven, omnichannel campaigns that blended storytelling with performance.Earlier in my journey, I was part of Target’s Brand Design Lab. There, I contributed to the branding and packaging of several of Target’s owned brands, with a strong focus on the Food & Beverage portfolio. The work helped shape billion-dollar brands by ensuring their visual identity resonated with guests.Across every role, I’ve stayed curious and committed to pushing creative boundaries. I believe the best ideas happen where design meets strategy and performance and I’m passionate about continuing to build, lead, and grow in that space.
Experience
Creative Director - Target Social, Stores Marcom and Creative Production
Feb 2025 — Present · Bengaluru, IN
Education
National Institute of Fashion Technology
B.Des, Fashion Communication
2010 — 2014
Delhi Public School
Science
1998 — 2010
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