Ayushi R.

Qualitative Market Researcher | Consumer Behaviour

Role: Research Manager at SixthFactor Consulting
Location: New Delhi, DL, IN
LinkedIn followers: 500 followers

Research & DevelopmentView LinkedIn profile

About Ayushi R.

I do much more than just finding consumer insights. Talking and connecting with…

Experience

Research Manager
SixthFactor Consulting
Dec 2024 — Present · Gurugram, IN

Education

St. Xavier institute of communication, Mumbai
Advertising and Marketing
2015 — 2016
Ramjas College
Bachelor's degree
2011 — 2014

Contact information

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•••••@sixthfactor.com
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Current company

SixthFactor Consulting

Market Research · 56 employees · Founded 2012 · Dubai, United Arab Emirates

At SixthFactor Consulting, we are fanatic about establishing clarity around business issues and proving our clients with an information advantage over their competitors. We facilitate consumer behaviour change using enhancements in market research applying recent developments in neuroscience, advanced analytics and behaviour economics. We are an organization with an unprecedented quest for knowledge, using new technologies with a singular focus to explain and influence consumer behaviour. Often consumer choice is irrational and driven by emotive factors rather than a set of considered criteria. As marketers, we think we know about the consumer choice process. Recent developments have made us think again. This has had a direct impact on how we do research among consumers - the technology used, the kind of questions asked and the interpretation of findings. Depending on your needs, we may use emotive measurement technology to peek inside the consumer's brain. This may involve the use of brain scan, eye tracking, facial imaging or galvanic response measurement. We may also use advanced analytics to make sense of all the data that already exists within the company. It all depends on what is the business issue and what is the goal for our client. If you are looking for a research partner with a fresh perspective, get in touch with us at SixthFactor.

sixthfactor.com

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About Ayushi R.

Experience

Research Manager

Education

St. Xavier institute of communication, Mumbai

Ramjas College

Find verified contacts for anyone on LinkedIn