Ayushi Parmar

About Ayushi Parmar

With 6+ years of hands-on experience in Salesforce CRM Analytics (formerly Einstein Analytics), I help organizations transform raw data into clear, actionable insights that helps smarter decisions across Sales, and Service teams. I’m a Salesforce Certified Advanced Administrator along with 9 certifications and data-driven professional.I specialize in designing and deploying scalable, end-to-end analytics solutions—from data ingestion and transformation to interactive dashboards and predictive analytics. My proficiency spans the full CRM Analytics lifecycle, from data integration and transformation to building advanced dashboards and predictive analytics. I’ve mastered the product’s capabilities and am adept at crafting user-friendly visualizations and performance optimized datasets and this allows me to deliver insights that are not only visually compelling but also business ready. Alongside CRM Analytics, I bring strong capabilities in Tableau, enabling cross-platform solutions that align with diverse enterprise needs.Core Competencies:1. Salesforce CRM Analytics (SAQL, Dataflows, Recipes)2. Advanced Dashboard Development & Data Visualization3. Tableau Reporting & Storytelling4. ETL, Data Modeling & Data Architecture5. Stakeholder Engagement & Cross-Functional CollaborationDriven by a passion for data and problem solving as I thrive in fast paced environments where analytics fuel innovation and business growth. I’m always exploring new ways to elevate data storytelling and deliver measurable value.Hands on experience on creating custom Objects and Tabs, designing Custom Fields, assigning Validation Rules and Field-Level Dependencies.Defined lookup and master detail relationships on the objects and created junction objects to establish connectivity among objects.Expertise at administrative tasks such as User and License management, User Deactivation and Activation, Creating Profiles, Roles and Permission Sets.Supported data management activities including using data migration tools such as Data Loader, Salesforce Import and Export Wizard and Work Bench.Optimizing Usage for Salesforce with Salesforce Optimizer and Lightning Usage Tool.Creation of Roles, Role Hierarchy and profiles.Experience with setting-up Business Processes with Auto Response Rules, Assignment Rules, Escalation Rules and Support Processes. Now, I’m expanding my expertise into AI and automation—leveraging my deep CRM knowledge to explore how intelligent platforms can further enhance customer engagement and operational efficiency.

Experience

1. Customer Success Specialist

   Salesforce

   Feb 2022 — Present · Hyderabad, IN

   As a Salesforce specialist, I lead the implementation and optimization of CRM Analytics (formerly Einstein Analytics) to enhance data visualization, reporting, and decision-making across their business functions.Designed and optimized custom solutions in Salesforce Service Cloud, improving case resolution efficiency by 30%. Created and refined data models, dashboards, and reports using Salesforce Reports, Analytics Studio to deliver actionable insights to stakeholders.Contributed to the development of internal knowledge bases and customer-facing articles, improving case deflection rates by 15%. Mentored new team members on Salesforce architecture and debugging best practices.In my current role, I am responsible for troubleshooting and resolving issues related to dashboards, datasets, dataflows, recipes, and SAQL queries. I work closely with users to ensure seamless functionality and smooth performance during and after CRM Analytics deployments. By diagnosing root causes and collaborating with cross-functional teams, I help deliver long-term, scalable solutions to recurring technical challenges.I actively design and build interactive, real-time dashboards, develop and manage datasets, and optimize dataflows and recipes to ensure high-performance analytics environments. I’m also involved in migrating legacy dataflows to recipes, improving maintainability and efficiency across the analytics pipeline.As part of client enablement, I regularly conduct live demos and training sessions for business users and stakeholders, focusing on maximizing adoption and showcasing the full potential of CRM Analytics. I also created a demo highlighting Salesforce Data Cloud’s AI-powered features, helping stakeholders understand its advanced capabilities.To further enhance my expertise, I recently participated in a hands-on Tableau Next workshop, gaining practical experience with advanced data visualization techniques and expanding my cross-platform BI skill set.

Education

• Bansal Institute of Science & Technology, Raisen Road, Kokta, Anand Nagar, Bhopal - 462021

  Bachelor of Engineering, Electrical, Electronics and Communications Engineering

  2013 — 2017