Ayushi Goyal

Experience

1. Marketing Business Development Manager

   Bellurbis

   Sep 2020 — Present

   Developed and executed personalized, segmented marketing strategies, leveraging automated communication tailored to product relevance for retailers.2. Oversaw high-quality content creation in various formats, including video assets, case studies, blog posts, and technical documentation, to establish brand authority and connect with target audiences.3. Implemented account-based marketing (ABM) strategies, personalizing campaigns for key accounts to enhance engagement with target companies.4. Represented the brand in thought leadership initiatives at industry events, speaking engagements, and through contributions to publications.5. Managed SEO, PPC advertising, and social media marketing channels, optimizing digital reach to engage retailers effectively.6. Built and maintained strong relationships with retailers and factory partners through various outreach and engagement activities.7. Utilized data analytics and marketing automation tools to track performance, measure ROI, and gather insights on customer behavior for ongoing optimization.8. Collaborated closely with product development teams, ensuring marketing strategies aligned with product roadmaps, supporting innovation and market relevance.9. Led and mentored a team of marketing professionals, fostering a culture of creativity, collaboration, and excellence within the department.

Education

• Queen's college Indore

  Higher Secondary Schooling, Mathematics and Computer Science

  2012 — 2014

• IEC UNIVERSITY

  Bachelor of Business Administration - BBA

  2018

• Bhagwant University

  Master of Business Administration - MBA, Marketing & Finance

  2020

Skills

• Microsoft Office
• Social Media Marketing
• Youtube
• Content Marketing
• Social Media
• Marketing Strategy
• Keyword Research
• Strategic Planning
• Search
• Microsoft Powerpoint
• Sales
• Microsoft Excel
• Marketing