Ayushi Dhengula
Tactical Marketing Manager - Marketing & Sales @ John Deere | Strategic Partnerships, Brand Management | Channel Marketing
- Role
- Tactical Marketing Manager at John Deere
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
About Ayushi Dhengula
Currently working as a Tactical Marketing Manager at John Deere, focusing on field operations and market coverage in Telangana. Collaborates with dealers and channel partners to achieve product performance and market share goals. Contributes to product launch execution, gap analysis, demand-generation activities, and competitive benchmarking to drive business impact. Pursuing an MBA in Marketing at IIM Nagpur, building on a strong academic foundation from a BBA degree earned at Amity University, Gwalior. Experienced in strategic partnerships, brand management, and field work, with prior roles in organizations like Olorio, Roccia Bliss, and Blitzjobs. Dedicated to structured execution and fostering impactful collaborations.
Experience
Tactical Marketing Manager
Apr 2024 — Present · Telangana, IN
Oversaw marketing operations for & Club dealerships across Telangana, managing a cross-functional team of 500+. • Achieved an 82%+ Participation Index by implementing coverage discipline among 104 Branch Managers and 370 Sales Executives. • Spearheaded over 6,200 localized marketing activities, resulting in 1,653 direct sales through effective team management. • Drove market share growth to an all-time high of 82% in the 51+ HP tractor segment through strategic GTM execution.
Education
Indian Institute of Management Nagpur
Master of Business Administration - MBA, Marketing
Amity University Gwalior
Bachelor of Business Administration - BBA, Business Administration and Management, Marketing
Amity University Gwalior
Bachelor of Business Administration - BBA, Marketing/Marketing Management, General
2018 — 2021
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