Ayush Goel
Associate Director – Growth | P&L Leader • 0→1 Category Builder • GTM & Partner Ecosystems
- Role
- Associate Director at Cars24
- Location
- Delhi, IN
- LinkedIn followers
- 500 followers
About Ayush Goel
I build and scale businesses with profit at the centre — launching 0→1 propositions and…
Experience
Associate Director
Nov 2022 — Present · Gurugram, IN
P&L leader who launches 0→1 businesses and scales them profitably. Own end-to-end strategy across Dealer Referral, OSS, Yard Referrals, Retail Store and Social Media.• Owned full P&L for 5 categories; scaled portfolio from 0 → ₹225 Cr Mo GMV in 12 months and delivered ₹2.5 Cr+ EBITDA/month.• Launched and scaled 5 product categories and GTMs, driving monthly transactions and repeatable low-CAC growth playbooks.• Engineered pricing, inspection and audit flows to achieve CM2 ≈ per car, improving realized unit economics.• Introduced low-touch vendor partnerships and cost initiatives that cut operating expense by ~50%, boosting margins.• Built CRM & channel tooling for KAMs/TRAs and launched Grow24 agent flows — increasing dealer conversion and agent activation.• Led cross-functional teams across product, tech, ops and commercial to execute fast experiments and scale winners.
Education
SYMBIOSIS INTERNATIONAL UNIVERSITY
Master of Business Administration, Marketing
Guru Gobind Singh Indraprastha University
Bachelor of Technology
Dr Akhilesh Das Gupta Institute of Professional Studies
Bachelor of Technology (B.Tech.), Mechanical Engineering
2010 — 2014
Navyug school
12th, Physics , Chemistry , Maths
2008 — 2010
Symbiosis Institute of International Business
Master of Business Administration (MBA), Marketing
2015 — 2017
Skills
- Business Analysis
- Team Management
- Marketing Strategy
- Anchors
- Business Strategy
- Microsoft Office
- Microsoft Excel
- C
- Business Relationship Management
- Organization Skills
- Management
- Photography
- Teamwork
- Team Leadership
- Market Research
- Project Management
- Negotiation
- Business Development
- Strategic Planning
- Responsiveness
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