Ayush Bhalotia
Category Manager @ Sanofi Consumer Healthcare [Combiflam & DePURA]
- Role
- Category Lead at Sanofi
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Ayush Bhalotia
MBA with 13+ years’ experience in Sales & Marketing, Brand Building, Innovations, Digital Marketing & E-Com, Channel, Trade & Shopper Marketing across multiple consumer industries and categories.• Skilled at crafting and executing marketing and business plans, building consumer and strategic insights and working with large matrixed teams. Expert in Digital Marketing.• Entrepreneurial mindset with a high bias for action, strong business acumen and creative problem solving with strong delivery of business results.• Economic Times Young Leaders 2018 – the top 100 young leaders across India.
Experience
Category Lead
Oct 2024 — Present · Mumbai, IN
Responsible for brand strategy and growth turnaround for two key categories - Pain (Combiflam - India’s leading Pain Relief Brand) and VMS (DePURA – Vitamin D Specialist). These 2 brands contributes ~30% of topline.• Leading and mentoring a team of 2 Brand Managers, driving strategic planning, campaign execution, and innovation across portfolio.• Pivoted DePURA’s brand strategy from an HCP - first to a consumer-first model, taking a leadership stance in the category [digital-first campaign launched - “DePURA Vitamin D, Simplified”] across social media, influencers, YouTube, and CTV - delivering sustained market share growth month-on-month.• Revitalized Combiflam’s brand presence with a sharp, 10-second TVC focused on driving TOM awareness - successfully arrested volume de-growth for years within 12 months• Built 6 innovation pipeline across both the categories to unlock new growth opportunities through entry into adjacent formats/categories.• Redefined media strategy to maximize ROI - executed integrated campaigns across TV, Digital (Influencers, YT, Social, IPL Cricket), and Print, driving brand awareness, engagement, and trials among priority consumer cohorts. • Marketing Campaigns recognized by Industry- Combiflam : “Pain and Fever - Out of Job” Campaign won:1) ET Healthworld Nutri Award - Best Integrated Marketing Campaign2) E4M - Indian Content & Marketing Awards 2025
Education
St. Patrick's H.S. School, Asansol
Class 10th, Business/Commerce, General
1994 — 2005
K J Somaiya Institute of Management
Master of Business Administration (MBA), Marketing
2014 — 2016
Lakshmipat Singhania Academy, Kolkata
Class 12th, Business/Commerce, General
2005 — 2007
SPJIMR SP Jain Institute of Management & Research
Professional Program in Financial Services and Management, Marketing and Finance
2010 — 2010
St. Xavier's College (Autonomous), Kolkata
Bachelor of Business Administration (BBA), Marketing
2007 — 2010
Skills
- Business Development
- Microsoft Office
- Sales
- Management
- Relationship Management
- Leadership
- Marketing
- Marketing Strategy
- Sales Management
- Team Management
- New Business Development
- Market Research
- Business Analysis
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