Ayush Verma

About Ayush Verma

Sales Operations Analyst with 5+ years of experience driving data-led decision-making across the B2B sales funnel. I specialize in lead-to-paid conversion analysis, CRM data governance (Zoho CRM, Salesforce), and Power BI/Excel reporting that sales leadership relies on for monthly and quarterly reviews.At Real Time Data Services (ACE Hosting), I\'ve led root-cause analysis on multi-year conversion trends — isolating lead volume, lead quality, and conversion efficiency as independent performance drivers — and built channel-level comparisons (FBD vs. LCD) that directly informed sales strategy. My reporting has covered 300+ account-level funnels, tracking lead-to-trial and trial-to-billing timing, MRR, and client tiering.I started as a Sales Analyst and was promoted twice — to Sales Analyst II and then Team Lead — based on consistently translating raw CRM data into insights that sales and management teams could act on.Beyond analytics, I\'ve managed a range of cross-functional projects — from CRM/process improvement initiatives to reporting system rollouts — and I design and calculate sales incentive structures, working through compensation logic end-to-end from plan design to payout calculation.Background also includes 1.5+ years in banking operations (IDFC FIRST Bank), giving me a strong foundation in process discipline and data accuracy.Open to Sales Operations, CRM/Analytics, Project Management, and Sales Compensation/Incentive roles where I can bring this same rigor to a new team.

Experience

1. Team Lead

   Real Time Data Services

   Apr 2024 — Present · Gurugram, IN

   Lead sales funnel analytics for ACE Hosting\'s B2B sales organization, covering lead-to-paid conversion across the full pipeline using Zoho CRM and Salesforce - Conduct root-cause analysis on conversion decline using factor decomposition, isolating lead volume, lead quality, and conversion efficiency as independent drivers - Run channel-level performance comparisons (e.g, FBD vs. LCD) to identify where and why conversion is dropping, directly informing sales strategy adjustments - Built and maintain Power BI dashboards and color-coded, formula-driven Excel workbooks used in management review meetings - Own CRM data governance — lead routing logic, data quality flags, and account/lead classification standards across the sales team, maintaining 100% compliance across an 80+ member team while reducing data errors by 20% and improving data quality by 25%- Manage and mentor team members supporting funnel reporting and lead analysis, including sales enablement and training that achieved 25% faster new-hire ramp-up and a 12% improvement in team performance - Lead cross-functional projects spanning CRM process improvements, reporting workflow upgrades, and sales operations initiatives, coordinating across sales, marketing, and management stakeholders — automation efforts alone drove a 30% productivity gain and cut reporting time by 50%- Design and calculate sales incentive/compensation structures for the sales team — from plan design through monthly payout calculations — ensuring alignment with funnel performance metrics, improving team motivation by 20%- Implemented AI-powered automation for CRM workflows, reducing manual data entry by 40% and improving overall efficiency by 35%- Drove cross-functional collaboration between sales, marketing, and management that contributed to a 30% retention boost and 18% YoY sales growth- Led adoption of sales intelligence tools (Lusha, LinkedIn Navigator, Sprout Social, ZoomInfo) across the team

Education

• Institute of Management Studies (IMS) Ghaziabad - Business School

  Post Graduate Diploma in Management, Marketing and Human Resources

• Lucknow University, Lucknow

  Bachelor of Commerce - BCom

  2014 — 2017