Ayush Sharma
Associate Manager Consumer Insights @Tata Consumer Products
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WORK HISTORY
Associate Manager Consumer Insights @Tata Consumer Products
Mumbai, IN
Managing a diverse portfolio of research & strategy for leading names like Tata Salt, Tata Sampann, Tata Simply Better, and Organic India.For Tata Salt, the goal is to drive market share in both volume and value by deepening core salt penetration and guiding the launch of innovative, premium, and future-ready salt variants.For Tata Sampann, research efforts are focused on accelerating the brand’s pulses and spices business, blending quantitative and qualitative insights to unlock new consumer and category opportunities.For Tata Simply Better, I’m involved in building a “better-for-you” brand from the ground up — understanding evolving consumer needs, developing robust brand architecture, and shaping a product portfolio that speaks to the brand’s mission and promise
EDUCATION
Balaji Institute of Modern Management
Master of Business Administration - MBA, marketing
Galgotias University
Bachelor of Arts (Hons), Economics
ABOUT AYUSH SHARMA
Associate Manager – Consumer Insights at Tata Consumer Products, managing a diverse portfolio of research and strategy across iconic brands like Tata Salt, Tata Sampann, Tata Simply Better, and Organic India. For Tata Salt, driving volume and value market share by deepening core penetration and steering innovation in premium, future-ready salt formats. For Tata Sampann, blend quantitative and qualitative insights to accelerate growth in pulses and spices, unlocking new consumer and category opportunities. For Tata Simply Better, helping build a “better-for-you” brand from the ground up — decoding evolving consumer needs, shaping brand architecture, and crafting a purposeful product portfolio.Previously at Yum! Brands (KFC), I led consumer insight initiatives across NPD, communication, brand tracking, and in-store experience — translating data into actionable strategies for growth and brand health.Started my journey at NielsenIQ, where I specialized in shopper and FMCG research — from path-to-purchase and eye-tracking studies to concept and product testing.Passionate about decoding consumer behavior, shaping brand narratives, and driving insight-led innovation in the food and FMCG space.
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