Ayush Shah

Experience

1. Senior Account Executive

   Tribes Communication

   Mar 2024 — Present · Mumbai, IN

   Key Campaigns & Responsibilities: Cadbury - Thank You, First Coach (IPL 2024):Owned the complete execution of a high-visibility IPL campaign — from onboarding the first coaches of Mumbai Indians & LSG to coordinating logistics, and match-day experience across cities.HSBC – Junior Money Master (Pan-India Activation):Executed a 16-branch, same-day kids’ financial literacy campaign across India. Coordinated with Taj Hotels for curated buffets, Starbucks for food hampers, and other vendors for custom gifting. Personally led the Hyderabad leg of the execution.Legrand – Legrand Ke Superstars (Retail Campaign):Led development of a real-time reporting & engagement app with tech partners. Designed and implemented a team deployment strategy that increased retail visits from 8–10 to 12–14 outlets per day. On-ground in Delhi, Mumbai, Ranchi, Kochi & Trivandrum.HSBC – Virat Kohli Meet & Greet:Managed venue, hospitality, and experience zones at JW Marriott for HSBC’s event. Executed a projection-based interactive wall that became the highlight of the event — personally witnessed by Virat Kohli.HSBC – Kinetic Logo Installation at GIFT City:Part of the core execution team for India’s first kinetic logo installation — a landmark experiential branding initiative for HSBC.Bihar Government – Women Empowerment Campaign:Oversaw a 3-month statewide LED canter campaign focused on rural empowerment. Managed 70+ LED Canters, daily reporting, and coordination with state authorities while based in Patna.Origem – Brand Onboarding & DVC Campaign:Brought Origem onboard as a new client. Led in store installations and executed their debut digital video campaign — from script to production.Other Notable Campaigns:•Gulf Oil – On-ground lead, Patna•Schneider Electric – On-ground lead, Dehradun•Rustomjee – CP meets•Himalaya PartySmart – Club activation.•Mondelez – Wall painting campaign for CDM, Oreo & Perk•ABD (Allied Blenders & Distillers)– Mystery shopper campaign

Education

• Chetana's R. K. Institute of Management & Research

  MMS, Marketing

• K.P.B Hinduja College of Commerce

  Bachelor of management studies, Marketing

  2019