Ayush Saxena

About Ayush Saxena

I’m a Performance Marketer with 2+ years of experience working across D2C and e-commerce businesses.Currently, I manage the D2C business at Astroyogi, where our store is hosted on Shopify and we sell premium gemstones, rudraksha, and spiritual products. I handle end-to-end paid growth across Meta and Google, with a strong focus on scaling Meta Ads, which drives the majority of our revenue.My role covers everything from campaign setup and scaling to daily optimization and reporting. I work closely with creative and tech teams, run experiments, and improve key metrics like ROAS, CPA, CTR, conversion rate, and overall profitability.Before this, I worked at LimeRoad (a V-Mart company), gaining hands-on experience in a large e-commerce marketplace environment, managing paid growth for app and mSite.Alongside performance marketing, I actively work with data using SQL, Excel, Tableau, and Power BI to track performance and draw insights. I’m currently upskilling in Data Analytics, with a long-term goal of moving into data-driven roles like Business Analyst or Data Analyst.

Experience

1. Performance Marketing Executive

   Astroyogi

   Sep 2025 — Present · Gurugram, IN

   Own end-to-end performance marketing for Astroyogi’s D2C Shopify store, scaling revenue primarily through Meta Ads, managing strategy, execution, optimization, and reporting across Meta and Google.

Education

• Maharaja Agrasen Himalayan Garhwal University

  Bca, Computer and Information Sciences and Support Services