Ayush Rajput
- Role
- Senior Data Scientist at Blend
- Location
- Bellevue, WA, US
- LinkedIn followers
- 500 followers
About Ayush Rajput
Graduated with MS in Industrial Engineering with a concentration in Advanced analytics…
Experience
Senior Data Scientist
Nov 2022 — Present
Developed matrix factorization-based recommendation engine for personalized benefit suggestions to each member. Improved CTR(click-through rate) by 5% by including historical web visit data-Developing an in-house solution for large-scale level item personalization using neural network-based multi-stage recommendation architecture-Model customer journey using Markov chain approach. Estimated channel attribution and highlighted channel synergies- Developed Media Mix Model to estimate the contribution of trackable, non-trackable media, seaosnality and promotion. Developed saturation curves for each media-Unified results obtained from media mix model to improve attribution results obtained from Multi-touch attribution-Developed an alternative solution to channel attribution using Shapley-Value approach, providing an alternative to Markov Chain and last Click attribution methodology-Analysed methods to model seasoanlity in time-series data using 1) fourier-feature based methods 2) lag data 3) deocmpostion methods using scipy library 4) Facebook\'s Prophet
Skills
- Teamwork
- Powerpoint
- Microsoft Excel
- Microsoft Word
- Research
- Social Media
- Microsoft Office
- Public Speaking
- Management
- Customer Service
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