Ayush Ash Omer

About Ayush Ash Omer

I turn cold outreach into warm, qualified pipeline — and help build GTM engines that scale across borders.Over the last 4+ years, I’ve worked with startups and unicorns across NA, EMEA and APAC to drive growth in retail, supply chain, and AI tech. From launching Locus’s sales motion in Europe & NA to building outbound strategies at Impact Analytics, I’ve helped teams go from blank slate to booked meetings with $1B+ brands.My focus areas:• Enterprise outreach in SaaS (retail AI, pricing, inventory, planning)• Go-to-market playbooks for new regions and offerings• Cold email strategy, CRM workflows, and prospecting at scale• Coaching junior SDRs and sharing outbound techniquesAt Impact Analytics, I currently lead outbound efforts in EMEA and APAC, engaging Fortune 500 retail and CPG brands. I collaborate closely with marketing and product teams to refine positioning, tailor outreach, and generate high-intent interest in a category-defining AI suite.Beyond pipeline creation, I wear multiple hats:– Build SOPs, outreach templates, and enablement docs to help scale our GTM– Train and run internal sessions on prospecting, tools, and positioning– Act as a bridge between sales, product, and marketing to improve conversion and feedback loops– Own parts of our RevOps workflow — from CRM hygiene to campaign tracking and reportingI’m now leaning into sales leadership — enabling teams, scaling proven tactics, and creating systems that drive repeatable success.Always happy to exchange ideas on sales, GTM, or career growth. Let’s connect.

Experience

1. Sales & Business Development

   Impact Analytics

   Sep 2023 — Present · Bangalore Urban, IN

   I help retail, CPG, and fashion brands uncover hidden opportunities through data-driven demand forecasting, pricing, and inventory optimisation. Since joining, I’ve owned outbound strategy, campaign execution, sales enablement, and RevOps for global markets including EMEA, NA, LATAM, and Oceania- Generated 100+ qualified opportunities across high-impact accounts such as Unilever, Pepsico, Landmark Group, JYSK, Chalhoub, and Foodstuffs North Island- Led and executed multi-stage campaigns around NRF, Shoptalk, PI Apparel, and internal events, coordinating pre- and post-event outreach- Personally secured meetings for senior execs during global travel—including South Africa, Australia, and the Middle East—by designing geo-aligned outreach with localised messaging- Worked with cross-functional leaders (Sales, Marketing, Product) to refine messaging, define use-case positioning, and identify target clusters for Account-Based Marketing- Led evaluation, rollout, and adoption of SalesLoft across BD & Sales teams—developed SOPs, held training sessions, and improved CRM-SalesLoft sync- Revamped Salesforce lead and contact stages, cleaned legacy data, and improved campaign tracking/reporting flows- Created self-serve internal documentation (FAQs, training decks, how-to guides) that reduced onboarding and tooling friction- Acted as the connective tissue between Sales, Marketing, and Product—aligning messaging, streamlining data processes, and reducing lead handoff slippage- Initiated creative demand-gen plays (e.g, job-changer outreach, handwritten letters, AI-personalised sequences) to increase open and reply rates in competitive segments.Recognized ImpactCommended by leadership and peers for execution discipline, creative outreach, and results-driven mindset.Frequently praised for taking ownership, driving enablement, and showing up as a trusted strategic partner across functions.Salesforce | SalesLoft | Apollo | Sales Navigator | 6sense | AI

Education

• International School of Business & Media

  PGDM, Marketing

  2017 — 2019