Ayush Mathur
Digital transformation and strategy
- Role
- Senior Product Manager at Loylty Rewardz
- Location
- Mumbai, IN
- LinkedIn followers
- 500 followers
About Ayush Mathur
Resilient Digital Strategist with 13+ years of background in Project Management, Management Consulting, Brand Consulting & Solutions, Marketing Planning, Business Strategy Planning, Market Research, Sales & Marketing. — Expertise in brand development, interactive content, and community engagement. — Results-oriented professional committed to effectively building loyalty and long-term relationships with clients. — Proficient in Back-end process designing, UI/UX designing, and Digital Operational Strategies. — Helped various companies like Tech Mahindra, Aska Group, Investors Clinic, Translumina, World-One, Fredun Group, & more in their strategic business growth. — Proven multi-specialist strategy consultant specializing in building business through business Innovation, Digitization, and Branding.
Experience
Senior Product Manager
Jan 2024 — Present · Mumbai, IN
Key Responsibilities:Strategy Development:Define the vision and roadmap for the loyalty program, aligning it with overall business objectives and customer needs. Conduct market research and competitor analysis to identify trends and best practices for loyalty programs. Develop customer segmentation strategies to tailor loyalty offerings based on customer behavior and demographics. Product Design and Implementation:Design and implement loyalty program mechanics, including points accumulation, redemption tiers, reward structures, and promotional campaigns. Develop user interfaces and customer journeys across various channels (website, mobile app, in-store) for seamless loyalty program interaction. Work with engineering teams to ensure technical feasibility and smooth integration of loyalty features. Performance Monitoring and Optimization:Track key performance indicators (KPIs) like customer acquisition, engagement, redemption rates, and ROI to measure program effectiveness. Analyze customer data to identify areas for improvement and make data-driven adjustments to the loyalty program. Conduct A/B testing on different loyalty program elements to optimize engagement and conversion rates. Stakeholder Management:Collaborate with marketing teams to promote the loyalty program and drive customer acquisition. Work with sales teams to integrate loyalty program benefits into customer interactions. Partner with customer service teams to address customer inquiries related to the loyalty program. Industry Knowledge and Innovation:Stay updated on emerging technologies and loyalty program trends in the industry. Identify opportunities to integrate new features and functionalities into the loyalty program to enhance customer experience.
Education
Cardiff University / Prifysgol Caerdydd
MBA
2008 — 2009
Amity University
Bachelor of Business Administration - BBA
2004 — 2007
Ryans international
High school
2002 — 2004
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